For the longest time, I had always thought that we imported every single type of roti from India. Roti telur, roti bawang, roti pisang, roti tissue, and of course, roti cheese.
It wasn’t until friends who visited South India told me that all these different roti were actually as much a Malaysian invention as with bak kut teh and yu sang.
Kalau keju, mesti Kraft!
The problem with most mamak food though, is that the ingredients used often is sourced at the lowest possible price, consequently the quality suffers.
When it comes to roti, none can be more apparently than the cheese used in roti cheese. Which brings us to the purpose of this advertorial – restaurants are starting to realize that better quality ingredients can be really important in certain cases, and hence you can now find burger and roti with Kraft cheese in certain outlets.
The slogan goes: KALAU KEJU MESTI KRAFT, KASI SATU ROTI KRAFT
the roti cheese competition: female, first round
Last weekend I went to Hassan Cafe at SS15 (just opposite the good old KFC) to check out an event held by Kraft at the mamak restaurant.
As it turned out, it was an eating competition where 2 Samsung L100 Digital Cameras was at stake. The competition was simple, whoever can eat the most Roti Kraft in 5 minutes win. One for male, the other for the ladies.
I arrived in time to catch the competition for female category, there were 10 contestants altogether vying for the prize. The pressure must be quite intense, there were dozens of cameras snapping videos and photos while the ladies try to chew down their roti cheese as fast as possible.
After 5 minutes, there was a tie for first place with both girls managed to finish two roti cheese, so we went to sudden death overtime. Check out the video below:
The two lucky big eaters walked away with the Samsung Digital Camera, so jealous!
Check out kalaukejumestikraft.com for more information and to find out where you could get Roti Kraft or Burger Kraft. There is also a Kraft cheese fan page where you can find more info and activities (already over 6000 fans as of writing).
In the facebook page you can find multiple photo albums of previous events and more videos too. Wall discussions are quite lively as well, for example, a particular message stated: “TRY NEW RCPY FISH BALL WITH KRAFT N PRAWN“. Interesting, interesting!
In a totally unrelated random trivia: Robert Kraft, the CEO of Kraft Group owns the New England Patriots, one of the most successful NFL teams in this decade that won 3 Super Bowls. The quarterback of the Patriots is Tom Brady, who married Gisele Bundchen, I suppose some of you might know Gisele more than the Patriots, but everything in this world is related in a weird way.