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For the longest time, I had always thought that we imported every single type of roti from India. Roti telur, roti bawang, roti pisang, roti tissue, and of course, roti cheese.

It wasn’t until friends who visited South India told me that all these different roti were actually as much a Malaysian invention as with bak kut teh and yu sang.


Kalau keju, mesti Kraft!

The problem with most mamak food though, is that the ingredients used often is sourced at the lowest possible price, consequently the quality suffers.

When it comes to roti, none can be more apparently than the cheese used in roti cheese. Which brings us to the purpose of this advertorial – restaurants are starting to realize that better quality ingredients can be really important in certain cases, and hence you can now find burger and roti with Kraft cheese in certain outlets.

The slogan goes: KALAU KEJU MESTI KRAFT, KASI SATU ROTI KRAFT

the roti cheese competition: female, first round

Last weekend I went to Hassan Cafe at SS15 (just opposite the good old KFC) to check out an event held by Kraft at the mamak restaurant.

As it turned out, it was an eating competition where 2 Samsung L100 Digital Cameras was at stake. The competition was simple, whoever can eat the most Roti Kraft in 5 minutes win. One for male, the other for the ladies.

I arrived in time to catch the competition for female category, there were 10 contestants altogether vying for the prize. The pressure must be quite intense, there were dozens of cameras snapping videos and photos while the ladies try to chew down their roti cheese as fast as possible.

After 5 minutes, there was a tie for first place with both girls managed to finish two roti cheese, so we went to sudden death overtime. Check out the video below:

The two lucky big eaters walked away with the Samsung Digital Camera, so jealous!

Check out kalaukejumestikraft.com for more information and to find out where you could get Roti Kraft or Burger Kraft. There is also a Kraft cheese fan page where you can find more info and activities (already over 6000 fans as of writing).

In the facebook page you can find multiple photo albums of previous events and more videos too. Wall discussions are quite lively as well, for example, a particular message stated: “TRY NEW RCPY FISH BALL WITH KRAFT N PRAWN“. Interesting, interesting!


congratulations!

In a totally unrelated random trivia: Robert Kraft, the CEO of Kraft Group owns the New England Patriots, one of the most successful NFL teams in this decade that won 3 Super Bowls. The quarterback of the Patriots is Tom Brady, who married Gisele Bundchen, I suppose some of you might know Gisele more than the Patriots, but everything in this world is related in a weird way. :D

Discuss : kasi satu roti Kraft!

  1. Now I’m craving for a roti cheese!
    Its yr fault!! ;)

  2. thenomadGourmand,
    Hohohoh just go eat!

  3. foodcrazee

    any makan thngy. . .this skinny guy will be able to know and 1 of the 1st to knw . . . wo0t!

  4. foodcrazee,
    oi i eat in moderation :D

  5. oh I know gisele… I have her Ipanema slippers! lol…

  6. feel wana have my roti cheese for my dinner tonite..

    here me at Nikel Khor

  7. They actually had a cow at a mamak to promote Roti Cheese.. how.. cheesy?

    KY’s sad attempts to propagate Helmeted Football on our shores continue..

  8. yu sang is a Singapore invention. Invented by the famous chefs at Red Star Restaurant in Singapore.

  9. Ironically, I never eaten Roti Cheese before. Hmm, time to order it on my next mamak breakfast outing. Which probably be this Friday!

  10. eiling,
    Hahha awesome!

    nikel,
    Do it! :D

    Suertes,
    hhaha yeah, cool right? :P it’s not easy to get ppl to learn NFL!

    Candy,
    That’s what the singaporeans try to say :P

    JD,
    never a better time to start. :P

  11. No ah. IT is documented by many online resources leh.

    Four local chefs are credited for developing Yusheng as we know it today. They named the dish “Lucky Raw Fish” and popularised it as a New Year delicacy. The chefs are Lau Yeok Pui and Tham Yui Kai, master chefs at Lai Wah Restaurant along Jalan Besar, and their good friends Sin Leong and Hooi Kok Wai. They had previously been colleagues at the Cathay Restaurant at Cathay Building.

    http://infopedia.nl.sg/articles/SIP_177__2009-01-08.html

  12. Eh, can find roti kraft in Cyberjaya or not? So hungry already!

  13. wah, hi calcium roti canai lah now! lols

  14. Yeah I didn’t know it was that hard to eat until I joined and realized I can only manage to down 3. One short of the winner. :S

  15. Candy,
    heheh ok ok perhaps I don’t know the whole story :/

    Mark,
    Ahh that one I’m not sure!

    Cindy,
    Haha yesss :P

    Huai Bin,
    Yah very deceiving!

  16. Not to be pedantic or anything but i don’t think Robert Kraft of Kraft Group has anything to do with Krafts Foods :p

  17. jbw,
    You know what? You’re absolutely right, I got that whole part wrong. LOL

  18. eh, i like roti cheese lah… some places like steven’s corner give u loads of cheese on your roti… :D

  19. im hungry! can get a roti or burger kraft pls?
    kthxbai :D

  20. TummyRumbly,
    oooo best!

    JaCJaC,
    eat! eat now! :D

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