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Up Your Game!

March 8, 2013 6 Comments

Axiata Cup is back! If you have been snoozing all these while, you’d know that this is the richest badminton championship in the world that showcases top talents from various countries.

Being a badminton fan myself, I think this is a positive development and certainly benefits our most beloved national sports. The cup offers USD $ 1,000,000 to the champion, and if I only started a bit younger… (after all Datuk Lee Chong Wei came from the same state as I do.. so.. )

While I (and many of you) might only be able to play badminton recreationally every week and stands no chance in winning that million buck prize money, there is something that we can still participate – Axiata Cup 2013’s “Up Your Game” Challenge!

What you do is very straight forward, simply showcase your passion for the game and upload a video and the most creative showmanship wins.

Check out my very short video below:

Pretty… unique and sweet isn’t it?

Well, it can basically be anything badminton related, with or without displaying skills. You can play badminton in the dark, smash the shuttle cock into the toilet bowl from 20 feet away, anything. Examples can be found on (this is also where you submit)

So put on your creative hat and start thinking, there are three winners in this contest.

  • Gold with cash prize of RM 5,000
  • Silver with cash prize of RM 3,000
  • Bronze with cash prize of RM 1,500

All three winners also exclusive VIP experience to attend the semi-final and finals of the event held in Kuala Lumpur on the 13th and 14th of April, 2013, (Good news for Indonesian readers: this Prize includes return flights from Jakarta, Indonesia to Kuala Lumpur for two (2) people for Indonesian winner!) and gifts from Axiata and sponsors of Axiata Cup 2013!

All submissions will be shortlisted and fans will get to vote for their favorite videos. And the video with highest voting points will be declared as the winner on the 9th of April 2013.

This contest opens from 18 February with submission closing by the 25th of March 2013. Upload your video at!

Do visit Axiata Cup Facebook, and Twitter fan page @AxiataCup to check out more activities line up for the Axiata Cup 2013

Remember the previous post about Axiata Cup? Well, there’re both good and bad news on this follow up post.

The bad news is, Team Malaysia did not make it to the finals.

The good news is, you can still get a piece of the action on your mobile. Get on The Cube and subscribe to Who Will Win for exclusive Axiata Cup downloads and there’s a chance to win some awesome prizes, including a brand new Nissan Livina X-Gear.

Writing this actually makes me miss badminton, I should be able to play again in 1.5 month’s time if the MCL injury I suffered recovers according to schedule. 😀

i took the Nissan X-Gear for a test drive too
this is the same car to be won (maybe different color lah)

Here are the many ways you can participate to potentially get your hands on the prizes:

Who Will Win Trivia

  • put your badminton trivia and general knowledge to the test, you’ll receive badminton related SMS too
  • type <ON NICKNAME> and send to 23355

Who Will Win MMS Puzzle

  • this is a spot the shuttlecock contest, you have sharp vision?
  • type <ON GAME> and send to 22229

Who Will Win Call Me Tones

  • Music lovers can win by downloading any Singles vs Singles Call Me Tones or Duet vs Duet Call Me Tones
  • Selamanya – *888*140413# vs Untukmu – *888*139353#
  • Insyaallah – *888*101091# vs Stronger (What Doesn’t Kill You) – *888*138245#

Get Axiata Cup Anthem for free

  • Axiata Cup Tigers Anthem – *888*152309#
  • Axiata Cup Leopards Anthem – *888*152310#

The are a tonne of cool stuff and exclusive contents on the Cube so make sure you check it out. Other than the Nissan Livina X-Gear, there are 12 weekly prizes of Samsung Galaxy Note and 100 daily prizes of Special Edition Jersey & Water Tumbler too.

Check out for more!

Almost everyone in this badminton crazed country knows about Thomas Cup, Malaysian Open, and All England, but have you heard about Axiata Cup?

The Axiata Cup is a new regional badminton event created for the Axiata Group – one of Asia’s largest telecom companies, and most importantly, the biggest names in badminton in our country are in. That of course, includes world number one Datuk Lee Chong Wei and also our top doubles pair in Kien Keat-Boon Heong.

The good news is, Malaysia is now through to the semi-finals and will duke it out against the Indonesian teams on 31st March to 1st April at Stadium Badminton Cheras.

  • 31st March, 2pm: INA Rajawali vs MAL Leopards
  • 1st April, 8pm: INA Garuda vs MAL Tigers

So go there and cheer for Team Malaysia!


If you get there before 4pm, be sure to check out “Gateminton”  – where you can beat your opponent and get cash prizes. The more rounds you win, the more cash prizes you pick up.

This just reminds me of  times I spent playing badminton right outside my old house in Penang. Good times!

To get free tickets to watch the action this weekends:

  • Spend RM50 or more at selected Blue Cube outlets in Klang Valley. Check here
  • Sign up for CE50 for Celcom Exec 1+5 Plan at the participating Blue Cube outlets & receive 2 FREE tickets!
  • Sign up for any Celcom Broadband plan to get 2 FREE tickets!
  •  Sign up for any smartphone plan with Celcom & get 2 FREE tickets!

Other than that, there’s also the WHO WILL WIN contest where the winner drives home a brand new Nissan Livina X-Gear.  Follow the Axiata Cup action on The Cube by getting the hottest badminton downloads.

  • Put your badminton knowledge to the test in the WHO WILL WIN Trivia – send ON NICKNAME to 23355 to start
  • Spot the shuttlecock in the MMS Puzzle and stand to get rewarded! – send ON GAME to 22229
  • Check out for many other ways to join WHO WILL WIN on The Cube