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Tag / martell pure gourmet

Right after participating as a guest speaker at “A Food Biz Workshop” a week ago where I found out that some 80% food business fails within the first two years of operation, I got to attend an event hosted by one that represents the other extreme end – the Martell Pure Gourmet event by the brand that has been in existence since 1715.

Yeap, that’s just a year shy of 300, with perhaps one of the oldest single product, the Martell VSOP being in the market since 1831.

Martell is celebrating 300 years anniversary in 2015
Martell is celebrating 300 years anniversary in 2015

While last year’s dinner was hosted at JW Marriott, Martell chose the Grand Imperial Chinese restaurant at Hartamas Shopping Centre for this year’s annual Pure Gourmet. I was very delighted and honoured to be invited to this year’s dinner again after having had a very good experience last year.

I was surprised that Malaysia actually happened to be the 2nd largest market in the world for Martell after China, and I guess this is partly due to the way we consume cognac, which, fortunately or not, was in full display during the dinner with many happily cheering each other “Happy Birthday to You” while emptying their glasses as the night went on.

P/S: It wasn’t anyone’s birthday, but we had a lot of fun.

sze chuan jelly fish with thousand layer pig ear & deep fried scallop
Sze Chuan jelly fish with thousand layer pig ear & deep fried scallop

Anyway, pure gourmet is about the blend of exquisite ingredients, skills, and passion in the creation of inspiring dishes, as with how each bottle of Martell cognac is created, so lets get on with the dinner.

We started out with chilled Sze Chuan jelly fish with thousand layer pig ear accompanied deep fried scallop wrapped with German vermicelli rice noodle. A pretty descriptive dish and one that has several characters all rolled into one.

The jelly fish and pigs ear with the softer texture and a more complex taste, and deep fried scallop an explosion of seafood sweetness beneath the the crispy and rawer tasting vermicelli. This was paired with Martell V.S.O.P.

baked king prawn with cheese, paired with Martell Cordon Bleu
baked king prawn with cheese, paired with Martell Cordon Bleu

Next up was a relatively unpretentious baked water king prawn with cheese to go with the very recognizable Martell Cordon Bleu, perhaps the gold standard of cognac.

The execution of the prawn was on the dot, I really dug into the head and savour the juices out of this. Though this is probably the only dish I could come close to replicating at home, it was also one of my favorites.

deep fried airflown  Japanese Ayor fish with lemon
deep fried air flown  Japanese Ayor fish with lemon

Third dish of the night was deep fried air flown Japanese Ayor fish with lemon (also known as Ayu fish).

Found in the rivers and lakes around Hokkaido, this fresh water fish is famous for the sweetness of its flesh, which was brought out to its fullest potential when paired with Martell Cordon Bleu.

pan fried lamb cutlet with chef's special sauce, paired with Martell XO
pan fried lamb cutlet with chef’s special sauce, paired with Martell XO

Following the fish, we had the pan fried lamb cutlet with Chef’s special sauce to go with Martell XO.

Perhaps I was more accustomed to Western style of lamb cutlet preparation, it took a while to appreciate the more traditional Chinese preparation method of the red meat that is inherently more cooked. In this instance, the sauce takes center stage with the meat playing supporting role.

braised spaghetti with sliced abalone, black truffle n mushroom, Martell Chanteloup Perspective
braised spaghetti w/ sliced abalone, black truffle & mushroom, Martell Chanteloup Perspective

Last dish before dessert was the braised spaghetti with sliced abalone, black truffle and mushroom. The hint of black truffle went well with abalone, and the fine angel hair spaghetti was the right choice to soak up the flavour. We just wished that it was a whole abalone instead (who doesn’t?).

The aroma and elegance of Martell Chanteloup Perspective complimented the dish perfectly.

Grand Imperial special dessert paired with Martell Creation Grand Extra
Grand Imperial special dessert paired with Martell Creation Grand Extra

Finally, we end the dinner with a host of three desserts prepared by Grand Imperial and had the pleasure to pair them with Martell Creation Grand Extra, the silky smooth and yet very powerful tasting cognac. A unique taste to end a pretty unique and special dinner.

and we were cheering to each other "happy birthday to you".. yes, it's a "trend"
and we were cheering to each other “happy birthday to you”.. yes, it’s a “trend”

A big thank you to Siew Kheng for the invitation, and hopefully we’ll have the privilege to be a part of this again next year!

map to Hartamas Shopping Centre

Address:
Grand Imperial
Lot F33 – F35, First Floor,
Hartamas Shopping Centre
No. 60, Jalan Sri Hartamas 1,
Sri Hartamas, Kuala Lumpur
GPS: 3.163480, 101.656136
Tel03-6201 9777

Late last month, Haze and I were invited to one of the most prestigious gastronomy event we’ve ever attended – the sixth Martell Pure Gourmet event, held at JW Marriott KL.

Martell Pure Gourmet 2013, at Marriott KL
Martell Pure Gourmet 2013, at Marriott KL, some limited edition bottles & glasses

Martell Pure Gourmet features ingredient led cuisine paired with Martell cognacs.

With cutting edge culinary techniques and using only the finest quality produce that enhance the overall flavor as well as texture of a dish, the dinner series embodies the method of cooking inspired by Martell’s creation of its cognac.

Martell infused cocktails and some interesting pre-dinner bits
Martell infused cocktails and some interesting pre-dinner bits

Chef Ryan Clift from the world acclaimed Tippling Club in Singapore showcased his cutting edge culinary techniques in the bespoke menu specially prepared for this event.

the beautifully decorated dining hall at Marriott KL for Martell Pure Gourmet
the beautifully decorated dining hall at Marriott KL for Martell Pure Gourmet

Before the start of the main event, we were treated with a variety of pre-dinner nibbles such as white truffle foam, soup in test tubes, and other tiny one-spoon full dishes involving tofu, foie gras, truffle, and more.

There was also a bar serving four different variations of Martell cocktails to set the mood.

Ocean Trout, Apple Puree & Sorbet, Horseradish, Bronze Fennel and Dill Flowers
Ocean Trout, Apple Puree & Sorbet, Horseradish, with Martell Cordon Bleu

First dish of the night was ocean trout, apple puree & sorbet, horseradish, bronze fennel and dill flowers. According to the chef, only 4 person (at least one of which is his friend) are awarded the permit to fish these trouts from certain part of New Zealand.

The preparation fish was exquisite, and while combination of apple puree & sorbet with seafood takes a little getting used to, it was quite a marvellous combination. The rich aromas of Martell Cordon Bleu accompanied the dish.

The technique used here was salt curing and enzyme separation in preparation of the fish.

Carrot Gnocchi, Ginger Flower and Carrot Broth; Martell Cordon Bleu
Carrot Gnocchi, Ginger Flower and Carrot Broth; Martell Cordon Bleu

Second course was pure vegetarian – carrot gnocchi, ginger flower and carrot broth with pistachio and wild stems of fragrant herbs. Vacuum distillation technique is employed, resulting in a very soft and tender texture of carrot that has about the same consistency of very well boiled potato boiled.

The end result is an adventure in the different texture the dish provides. We continued with Martell Cordon Bleu as the cognac of choice for this dish.

Foie Gras Coulant with Spiced Wine, Cherry, Cocoa & Spices; Martell XO
Foie Gras Coulant with Spiced Wine, Cherry, Cocoa & Spices; Martell XO

The third course called for Martell XO to be paired with foie gras coulant with wine, cherry, cocoa & spices.

The technique used here is one that I’ve never heard of – sound homogenization. It is a process to reduce small particles in a liquid so that they become uniformly small and evenly distributed, which resulted in a foie gras dish that has almost the consistency closer to that of desserts, but at the same time carrying a taste that is unmistakably foie gras.

A very interesting experience, the XO with its dominant characteristic of Grande and Petite Champagne worked well with this stronger tasting dish.

Venison with Black Turtle Beans, Dashi Emulsion and Black Radish; Martell Creation Grand Extra
Venison with Black Turtle Beans; Martell Creation Grand Extra

Forth course called for red meat that came in the form of venison with black turtle beans, dashi emulsion and black radish. Low temperature cooking technique is employed here to achieve a very tender texture of the meat while not having to scorch any part of it.

Martell Creation Grand Extra was chosen as the cognac to pair with this dish. The roasted aroma with a hint of bitterness goes well with the red meat.

By the way, the venison is sourced from deer that’s hunted in the wild using helicopter. As chef explained that there’s a believe that if the animal didn’t see it coming, it tastes better than those that has to go through the slaughterhouse.

Textures of Milk; Martell Chanteloup Perspective
Textures of Milk; Martell Chanteloup Perspective

The 5th course – texture of milk, was perhaps the most simplistic looking dish, but one that is hardest to prepare. Using the technique of dehydration & nitrogen, Chef Ryan Clift manage to prepare a meringue that comprises of nothing but milk alone. It was very interesting and absolutely wonderful.

Martell Chantelop Perspective, classed in the Extra category, with eaux-de-vie that may be aged for up to 50 years, provided the perfect ending to this most excellent meal.

The good chef also created “tiramisu capsules” as an additional dessert to go with coffee and cognac as an additional final item for us. Most interesting, I want to have this on my computer desk!

Haze, KY, Lex & Weizhi from kampungboycitygal
Haze, KY, Lex & Weizhi from kampungboycitygal.com

Martell Pure Gourmet dinner proved to be a gastronomical experience unlike any I’ve experienced before, I want to thank the good people from Martell for the invitation, and hopefully my name is on the list again for next year. 😀