Sometimes a taste comes up that is so unique and different you just can’t describe it.
When asked “What does it exactly taste like?”, there’s a need to incorporate action as much as words to convey precisely what this strange chemical interactions between the food, spices, and your saliva in your tongue and your palate brings about. A sensation unlike other you have experienced.
And this is what KFC Crazy Crunch is all about, here’s Ruben’s take on the new taste:
I .. don’t know what to think of that. I guess it’s .. indescribable.
Heineken has been a long-term sponsor for premier sporting events – the UEFA Champions League, Heineken Cup, the leading international rugby competition, and the US Open, one of the most important tennis majors.
Adding to that list of impressive events is this year’s CIMB Classic 2013 that is going on at the Kuala Lumpur Golf and Country Club (KLGCC) from 24-27 October this year, pitting the no.1 international premier beer with the most prestigious golfing event in Asia.
If you aren’t one who is already a fan of golf, check out the following video that might teach you a thing or two on how to play a round of golf:
The Heineken Championship is designed as a platform for local amateurs to showcase their talent and finesse on the course, forming an avenue to cultivate their talent to compete at a global standard among the icons in the world of golf at the CIMB classic.
There will be a Heineken public hospitality marquee at the CIMB Classic located above the food village where enthusiasts can have a taste of Heineken’s The Green Experience. Fans will enjoy a grandstand view of the event while enjoying a glass of cold refreshing Heineken.
Furthermore, guests can also get behind the bar and learn to pour their perfect pint of ice cold Heineken or try their hands at various games while witnessing the action on screen.
A couple weeks ago I attended an event that has a slightly different twist to it.
Instead of promoting a certain product or service, PHILIPS introduced us to something with a tittle Innovation That Matters to You.
Philips Meaningful Innovation event at BSC
Now this has nothing to do with any cookware, lights, or electrical products from Philips at all. It is a call-to-action campaign that reflects the company’s commitment to improve the quality of life with innovative ideas that matters to the people. People like you and me.
To best illustrate what this project is about, check out this short youtube video below:
Philips believe that if we come together and contribute ideas and solutions that contribute to produce solutions for better living, good things will happen. But ideas can mean so many things, so they’ve narrowed it down to two distinct guidelines:
Create healthier homes for you and your family
Create safer roads and safer cities
Keywords being healthier and safer. Also, ideas that benefit a bigger population and with sustainability would be better than the one and done or something that benefits only a small group of people.
Listen, Co-Create, Deliver
The way to achieve this is a pretty straight forward 4-part process:
Contribute your idea for healthier homes and safer cities.
Six Ideas will be shortlisted by the Innovation that Matters to You campaign experts.
Take the initiative to share your favourite idea with others to garner support.
One winning idea, as voted by you, a Malaysian, will be implemented by Philips.
So basically we come up with the ideas, 6 will be shortlisted, and then the highest voted ideas will be implemented by Philips to benefit us. I think this is definitely CSR done right.
One of the past ideas that was chosen and implemented by Philips was the installation of LED lights on bus stops to improve safety of those who utilizes public transport at night.
From now until the 14th of November, 2013. Log into http://philips.to/innovationMYand submit your ideas on how to address issues in either one of the two categories.
Should your idea gets voted to the top, it’ll be implemented by Philips and benefits the masses. Furthermore, there’s also a chance to win prizes up to RM 5,000.
The Grand Prize – 1 unit of Philips Viva Collection Airfryer and 1 unit of Philips Viva Collection ME Computerized Electric Pressure Cooker
Consolation Prizes – 1 unit of Philips Living Colors Bloom Black and I unit of Philips RaGa MP3 Player
customary group photos for #meaningfulinnovation
I submitted the idea that we should put bicycle racks at public transportation hubs such as LRT stations that are well lit so that people can safely lock their bicycles. This encourages healthier lifestyle with cycling as a form of commuting, and a bit of safety too with it being well lit and a proper place to lock the bicycle.
The famous Green Day song – Wake Me Up When September Ends is what I always tell people when asked about my birthday, which falls on the 1st of October.
Coincidentally, this also marks one of the most happening month on the calendar, for it signifies the celebration of Oktoberfest here in Malaysia! This year, we have Paulaner as the official beer, tastefully served in a 1-liter Ceramic Oktoberfest mug (more on this mug later.)
GAB is celebrating with a series of themed parties all across Malaysia with Tiger, Guinness, Heineken, and as mentioned, the Paulaner Oktoberfest Bier, brewed exclusively only for Oktoberfest season.
we had great fun at previous Oktoberfest parties, expect the same this year!
Expect many evenings of good food and beer from around the world, great fun contests, promotions and activities as well.
The limited Oktoberfest 1-liter mug that comes with a metal lid is yours to keep when you get the official Paulaner Oktoberfest Bier, but reserve yours early for it is well, a limited edition. I think it’ll go well with my previous Oktoberfest 1-liter glasses.
official Paulaner Oktoberfest Bier
Now you may ask, what makes the official Paulaner Oktoberfest Bier different from the “ordinary” Paulaner?
Well, for one, the Oktoberfest edition is a lager instead of a wheat beer; and at 13% proof (about 6% alcohol), it is also slightly stronger than the usual variant.
In fact, all Oktoberfest are approximately 13% proof, and must be brewed within the city limits of Munich and must also conform to the Reinheitsgebot or Bavarian Purity Law which strictly governs the production of beer in Germany by limiting the ingredients that can be used.
Paulaner was first brewed by the monks from the Paulaner monastery in 1634, but still considered one of the youngest Oktoberfest beers standing at “only” 380 years young.
If you’re interested in the history of Oktoberfest, read on:
Oktoberfest Facts & Figures
This celebration initially started as wedding celebration in 1810 to commemorate the union between Crown Prince Ludwig (who later became King Ludwig I) and Princess Therese of Saxe-Hildburghausen at Theresienwiese (translated as Therese’s meadow / field) – it is for this reason that Oktoberfest is referred to by Germans as ‘die Wiesn’ or ‘the field’
Through the years, Oktoberfest celebrations have had a number of different elements and activities, including horse races, street parades (in traditional costumes), live music, dancing and of course the appreciation of authentic Munich-brewed beer.
Currently, Oktoberfest is a truly global celebration with almost 7 million visitors consuming over 7 million litres of beer and more than half a million chickens throughout the celebration (based on 2011 figures), which lasts between 16 – 18 days from the middle of September to the first Sunday of October.
For 2013, the Oktoberfest festival proper will run from 21 September 2013 to October 6 2013 – a total of 16 days of culture, cuisine and beers
What if I told you that you can have a brand new BMW 1 Series for a weekend test drive?
A makan trip to Melacca perhaps? A weekend excursion through the hilly roads of Ulu Yam up to Fraser’s Hill? Or maybe just taking the sleek vehicle around the city, enjoying the glitz and glamor of the night life surrounded by neon lights?
Well, you can, and all it does is for you to capture photos that represent one of the four key features of the BMW 1 Series, which each being a category in the contest. Be creative as you can and you too can have a weekend with this German machine.
The four categories are:
Rear Wheel Drive
As the features suggest, the 1 Series is perfectly Balanced 50:50 in weight. This removes any front or rear bias typically associated with most cars, thus achieving superior handling characteristics.
Efficient Dynamics refers to the reduction in fuel consumption and emission. Simultaneously saving gas and environment.
With Connected Drive, discover the feature that combines various elements from online applications, driver assistance, Call Centre services and solutions for the integration of mobile devices. As a result, you are provided with an exceptional form of mobility, with more convenience, more infotainment and more safety.
And Rear Wheel Drive provides agility and dynamic performance, key to ultimate driving pleasure.
Well, you don’t really need to photoshop in the words, but how do you like my attempts?
Again, category winners will get a weekend test drive and2 x VIP passes to the BMW 1 Series Launch Event. If you participate in all four categories, the most inspired collection of four photos will get a full week’s test drive and 2 x VIP passes to the BMW 1 Series Launch Event.