The name Isetan The Japan Store is often associated with very high end products as well as rather expensive price tags, but thankfully when it comes to their lower ground floor food offerings, the quality is still there, minus the overly crazy price tags.
The other day I took a detour and check out one of their many food stalls house within the departmental store’s grocery area and checked out Shoya Sushi Bar.
Shoya Sushi bar, at Isetan the Japan Store, Lot 10 KL
Shoya Sushi Bar takes up only maybe some 100 sq. foot of area and offers a relatively small menu consists mainly of sushi platter, hand rolls, and sushi don. A sushi don is priced from around RM 26.50 (Special Bara Chirashi Don) all the way to RM 90 (Omakase Shoya Kaisen Don), with nothing exceeding 3 digit price point.
We tried the Salmon and Salmon Ten-Don (RM 35) which came with four pieces of raw salmon as well as another four pieces of tempura salmon on a bowl of sushi rice. The salmon tempura required a little getting used to (slightly soggy texture), but the raw seafood was pretty fresh and tastes rather good.
Salmon and Salmon Ten-Don
I also decided to try one of their more expensive options on the menu – Chef’s selected sushi (special) priced at RM 85.
What came was a collection of sushi that really is right up there with some of the more expensive Japanese restaurants in terms of quality. There’s fatty tuna, tuna, squid, ikura, amaebi, salmon, yellowtail, mackerel, and tuna belly roll. I felt that this offers quite a good value despite its asking price.
Chef’s selected sushi (special)
If you find yourself in Bukit Bintang craving for some good sushi, this place should be in your short list.
Shoya Sushi Bar
Lower Ground Floor
ISETAN The Japan Store KL
Lot 10 Shopping Mall
Jalan Bukit Bintang
GPS: 3.146462, 101.711758
Tel: 03-2141 7777
Hokkaido Ichiba at One Utama and Mid Valley Gardens are two of the latest restaurants to be opened up by one of the largest Japanese restaurant chains in the country – Super Dining.
The group started out with their Raku Zen restaurants at SS 15 and other locations, then ventured into lower end conveyor belt style restaurants in Sushi Zanmai, a Japanese pasta chain in Pasta Zanmai, a higher end hotel-restaurant in Kura, and now, sitting between Zanmai and Raku Zen – Hokkiado Ichiba.
Hokkaido Ichiba, One Utama branch
The menu at Hokkaido Ichiba is rather extensive, there are sushi, sashimi, various bento, maki, ramen, udon, and even small side dishes that you normally wouldn’t find in ordinary Japanese outlets.
California temaki, anglerfish liver, spicy oyster ramen
For the two of us, we ordered an oyster ramen, a chirashi sushi, California temaki, and something that I haven’t eaten since 5 years ago in Vietnam – anglerfish liver.
The service was pretty brisk on a weekday night at One Utama, and we got our dishes within 15 minutes or so upon ordering.
The California temaki was Haze’s appetizer and reportedly quite tasty. The anglerfish liver though, was a tad too dry for me, though still retaining that distinctive taste that I can only describe as a blend of liver with a fishy (in a good way) undertone and has a texture between that of foie gras and pork liver. If you haven’t tried it before, this is a place to do so in an affordable way.
The spicy oyster ramen was a pretty decent dish as well, spicy and rather flavorful, though slightly lacking when compared to dedicated ramen shops such as Santouka or Marutama. This is perhaps due to the home made ramen used in other outlets, or the amount of effort poured into the making of ramen broth.
chirashi sushi, with scallops, amaebi, salmon, ikura
My chirashi sushi though, was a steal at RM 30. It has two amaebi (sweet shrimps), hotate (scallops), ikura (salmon roe), salmon, and a couple crab sticks. The ingredients were pretty fresh and I thought it was a very good bowl of chirashi sushi especially considering the price point.
Haze and KY at Hokkaido Ichiba Japanese restuarant
Overall, Hokkiado Ichiba really does find a niche in this pretty saturated Japanese restaurant market. The food is pretty good, prices reasonable (RM 77.70 for everything, including green tea). If you are at One Utama or Mid Valley Gardens looking for reasonably affordable Japanese food and not wanting to fight with the crowd at Sushi Zanmai, this is a place worth checking out.
Lot T-201, 3rd Floor, The Gardens,
Mid Valley City, Lingkaran Syed Putra, 59200 KL.
Tel: 03-2283 1060
Lot LG 101, Lower Ground Floor Promenade,
1 Utama Shopping Centre, No 1, Lebuh Bandar Utama,
Bandar Utama Damansara, 47800 PJ.
Tel: 03-7727 0020