One of the weirdest description of egg I’ve heard from someone went something like this
“You said you’re a vegetarian, so how do you get your essential protien?”
“Oh, I still eat eggs”
“But isn’t that liquid chicken?”
“er… “
In all honesty, I think the real goodness of chicken in liquid form that is trusted through the ages has to be Brand’s Essence of Chicken.

Almost everyone throughout my primary school and secondary school rely on this goodness in the familiar tiny glass bottles to get better grades in all sorts of exams. USPR, PMR, SPM, and even college/university. I have a feeling that the sales of Brand’s Chicken Essence must increase quite substantially during major exam periods.

steamed haruan fish with Brands essence of chicken at Yap Yin
Brands has always been associated with positive energy and active vibes. Though some might think that the taste is a little unusual, I actually love it! Be it cold, warm, or room temperature, I usually don’t gobble it down but savor the taste in my mouth, hehe.
Give me half a dozen bottles of chicken essence and I’ll usually finish them in just a few days, and when I was told that Restaurant Yap Yin actually serves steamed Haruan fish with Brands chicken essence as soup base, I just couldn’t miss it. It was just an awesome combination to me.
Late last year I also participated in a Brand’s Challenge at Singapore, we prep ourselves by drinking Brand’s chicken essence for a couple weeks and participated in a mainly IQ contest with another team of bloggers in Singapore. We were runner ups.. oh well.

Aril, Hafiz, Mr Khoo (GM), Julie, Akim, Black, Choo Hou Ren
The other day Brands launch the Generasi Hebat campaign.
Generasi Hebat is represented by five “hebat” individuals who has been chosen to lead the campaign – ingenuity, open-mindedness, alertness, determination, and a go-getter attitude, acronym HEBAT in our national language.
HEBAT translate to:





There’s also a contest with the campaign that comes with some very generous prizes. By generous I mean 10 LG LCD TVs, 20 HK Disneyland trips, and 20 LG GM 900 Arena phones!
Join Generasi Hebat on it’s facebook page to know more!
Related Posts:
- Now what can you do with these ties?
- KY eats – Unadon & Soft Shell Crab from Isetan
- KY eats – Homi Chicken Curry Puff at SS2
- KY eats – Thai Express at The Curve
- KY eats – Yuen Buffet Steamboat at Sunway Mentari





By Cheesie on Nov 6, 2009 | Reply
I love ayam pati!!! thats how i got 9A1s!! serious!!!
By KY on Nov 6, 2009 | Reply
Cheesie,
I love ayam pati oso but I didn’t get 9A1ssss!! grr
By JoyceTheFairy on Nov 6, 2009 | Reply
i LOVE BRAND’S ESSENCE! Every time i feel i need a perk, or feel slightly hungover/sick, i drink it. My friends think i’m mad and it’s all in my head :p
By foodcrazee on Nov 6, 2009 | Reply
tht haruan will be dam delish eapecially if its wild . . .
By KY on Nov 6, 2009 | Reply
JoyceTheFairy,
But its delicious! Your friends don’t know how to appreciate it only!
foodcrazee,
Yaaa, wild caught fish is always better
By Tey Cindy on Nov 6, 2009 | Reply
Y u can blog in English one! mine was selected 4 Malay! lolzzz
By Leo on Nov 6, 2009 | Reply
I’ve been told by my mom so many times since I was a small kid. Too bad I never listened
now it’s my wife’s turn to preach me about the benefit of Brand’s Essence of Chicken!!!! hahahaha…
By Huai Bin on Nov 6, 2009 | Reply
Yeah, I also like the taste of Brand’s. My grandma used to give me a bottle before every exam (as well as instructions to break the egg yolk when I cook instant noodles so I won’t get a zero).
By KY on Nov 6, 2009 | Reply
Tey Cindy,
Cos my Malay language not so canggih!
Leo,
Hahaha pwn!
Huai Bin,
LoL the breaking egg thing is new to me!
By Chef Mel on Nov 7, 2009 | Reply
i don’t think Brands work for everyone tho. I drank twice and went to sleep almost instantly. LOL.
By 1Malaysia on Nov 7, 2009 | Reply
Ahhh, Brands chicken essence. My mom used to buy these for me nearing exam time when I was in secondary school and college. I like the taste too.
By KY on Nov 7, 2009 | Reply
Chef Mel,
Hahaha that’s weird.
1Malaysia,
Did you do well in the exams? hehee
By eiling on Nov 7, 2009 | Reply
Protien is not protein! haha…
By JD on Nov 8, 2009 | Reply
I think it’s one of the best gift to get when you are visiting someone in the hospital too.
By Huai Bin on Nov 8, 2009 | Reply
It’s a Heng Hua superstition – an egg yolk looks like a zero so to avoid getting 0 for your exams my grandma insisted I break the egg yolk (which I did reluctantly coz I prefer whole egg yolks) so it won’t “look” like a “zero”.
By KY on Nov 8, 2009 | Reply
eiling,
Opss :X
JD,
Yah that’s true.
Huai Bin,
Interesting. lol, hopefully you don’t need to punctured a football too