A few weeks ago suanie asksed if I wanted to join her in a food review session at 1901 Hot Dog at KLCC, being someone who is aware of 1901 but have rarely been their customer, I reluctantly joined in out of convenience (it was at KLCC, my workplace).
My expectations weren’t sky high, but I came back rather impressed not only with their food, but their company philosophy in a whole. I am glad took up suanie’s invitation.
1901 hot dogs: Deutsch Doodle Dang in pau, Cheezy Carbonara, Coney Dog in pau
My first taste of 1901 was some years ago at one of their outlets in Mid Valley, as recommended by my buddy Damien. To be honest, I thought the dogs, while tasted good, would have been better if the sausages were deep fried instead of steamed.
It was during this little session that I learned about 1901’s philosophy in thier food, as explained by the very friendly Zakir (CEO and co-founder), Afzan Adenan (Brand Manager), and Raymond (Marketing Manager).
suanie & KY having a dog, Zakir proudly show off the aidil fitri promotion
While often being compared to fastfood behemoths like McDonald’s, KFC, and the likes, 1901 is a true Malaysian homegrown business that operates nothing like the big chains. The conventional assumption is that fastfood is usually greesy, salty, and unhealthily delicious while packing a tonne of calorie. 1901 challenges that idea and came up with a rather healthy version of fast food.
Everything here is steamed, the bun, the sausages, and set meals come with orange juice instead of normal soft drinks (you can only get Diet Coke here, no “full flavor” ones). The result is a brand that actually sets up quite a few outlets in hospital lobbies.
Had the gourmet platter with some colleagues
During the review session, 1901 also shared with us their CSR (orporate Social Responsibility) programme in feeding the homeless. In a nutshell, they give out some 250 packets of nasi lemak every week to the homeless people.
The entire team from HQ are directly involved in this, and they do really try to get the homeless out of their current situation instead of merely giving away free food, Zakir was telling us the different categories of homeless people and what they can do to help them, very heart warming. Check out their website on CSR.
More businesses should be run like this, no?