Thanks to the magnificent suanie and her connections, I was invited to the press screening of the local comedy SELL OUT last night. So horng, Suan, and I reached Mid Valley Gardens last night to find Gareth and Joshua among the few attendees to the screening who neither participated in the movie itself nor attached to any traditional media outlets.
GSC Signatures is my favorite cineplex currently, and it would be great if there are more movie screenings there. Then again, I shall be grateful for not having to pay to watch screenings and premiers, beggars can’t be choosers.
SELL OUT! (2008), directed by Yeo Joon Han
SELL OUT! is a movie about two person, Rafflesia Pong (yes, it’s a comedy) and Eric Tan who work for FONY media and FONY electronic division of the same conglomerate respectively. Rafflesia is a TV personality while Eric is a product designer, both of them share the same two unreasonable and demanding bosses.
Rafflesia’s show about local artists were going nowhere; at the same time, Eric Tan invented a soya bean machine but met with resistance by the two bosses in marketing the device. The advanced on a different direction with Rafflesia getting a break after filming her dying fiance’s final poem on TV while Eric Tan split into two after being exorcised by a particular medium (ala multiplicity style).
The story then proceed on and ended with one (or both of them) selling out after a lengthy process of quite a lot of nonsense that are, well, very humorous at times.
Jerrica Lai played the role of Rafflesia brilliantly, while the Peter Davis was slightly disappointing as Eric Tan, the character was just a bit flat and “kayu” in my opinion. The format of the movie was very bold, with plenty of songs ala musicals in between that, well, could have been executed in a better way (they should be shorter, mostly).
While a lot of the jokes in the movie were very funny and original, some of them were overused and got old after the 4th time. In fact, instead of nearly 2 hours, I really think that the movie would have been excellent had it been edited down to, say, an hour.
That said, Sell Out! is still a pretty watchable movie. Being a local film, it is also expected that the colors/lighting and audio are not always perfect, there is no exception here but at least it was kept in a tolerable manner. I would place Sell Out! in between The Red Kebaya and Mualaf (which I watched in Singapore since it was banned in Malaysia).